The analysis was solid.
The recommendations were credible.

And then nothing really changed.

Not because the consultants were wrong.
Because the people who had to execute it
didn't build it.

AMPLIUS is the only model built on a different premise: your people are the architects — of every opportunity identified, every business case built, and every decision made. What they shape, they own. What they own, they realize.

Let's Talk
What We Believe

The consulting industry treats your people as interview subjects.
AMPLIUS makes them architects.

Traditional consulting extracts information — then hands your people's own insights back to leadership in a deck, with the consultant's name on it. No ownership. No follow-through. No change.

Ideas can come from anywhere — from you, from us, from new technology. But everything passes through your people. Because only what they shape do they own. And only what they own gets realized. AMPLIUS doesn't bring answers. We bring a process that makes your people the architects of every opportunity identified, every business case built, and every decision made.

Here's what nobody in the traditional model will tell you: the people who actually know where the value is — your people — were never meaningfully asked.

Or worse — they were asked, and then watched a consulting team repackage their ideas into a deck, present it to the executive team as the consultant's own insight, and collect the fee.

The person who shared the idea? They never saw it again. They were never consulted on how to implement it. They were never given ownership of the outcome. And the next time someone asks for their input, they'll smile, nod, and give you nothing.

That's where passive-aggressive undercurrents come from. That's where "quiet quitting" starts. Not from laziness — from betrayal.

Your frontline employees see inefficiencies that no outside consultant will ever find. Your middle managers know which initiatives will actually get adopted and which will die on the vine. Your cross-functional teams know where the real friction is — and they have ideas about how to fix it.

But in the traditional model, none of that matters. Because the consultants already have their recommendations. They wrote them before they walked in the door — or they took your people's ideas and sold them back to you at a premium.

AMPLIUS was built on a different belief. We don't bring answers. We bring a process that unlocks yours. And your people stay in the room the entire time — from idea to business case to decision to implementation. Because it's their idea. And it stays their idea.

A Different Model
What You're Used To
What Amplius Does
Consultants bring the answers
Your people surface the opportunities
Your people are interview subjects
Your people are the architects
Recommendations delivered in a deck
Business cases built by the people who'll execute them
Leadership decides top-down
By the time the decision comes, everyone's already aligned
30–40% of recommended value realized
90–110% realization — because the organization built it themselves
Transformation done to your organization
No handoff. Your organization owns it from day one.
You pay whether it works or not
Our fees are tied to the value you actually realize
Engagement ends, consultants leave, nothing sticks
Your organization learns a repeatable process for continuous value creation
The Process

Three phases. Real business cases. Full leadership alignment. Measurable results — in 90 days.

I
Surface

A rigorous process captures value estimates, risk assessments, and implementation considerations from day one.

II
Build

Cross-functional teams develop real business cases — with validated costs, cross-functional input, and de-risked implementation plans. The people who will bear the costs agree to the costs. Nothing is theoretical.

III
Agree

By the time ideas reach the leadership table, every person who matters has weighed in. The CEO sees alignment — not because people were told to agree, but because they built it together. Decisions happen in minutes, not months.

Realization rates consistently reach 90–110% of approved value. Not because of better spreadsheets — because of genuine organizational ownership. And our fees are tied to the value you actually realize. If it doesn't work, we don't get paid.

In the age of AI, change is constant. The organizations that win won't be the ones with the best tools. They'll be the ones whose people know how to move together. That capability doesn't leave when we do.

Why Now

AI is accelerating the pace of change faster than any leadership team can manage from the top down.

Every week brings new tools, new capabilities, new competitive threats. The organizations that will capture this moment aren't the ones that hire the best consultants to map it for them. They're the ones whose people — at every level — are equipped to see opportunity, build the case for it, and move together.

AMPLIUS doesn't just help you find value today. We build the organizational muscle to keep finding it — through every wave of change that follows.

The Track Record
250,000+
Business cases approved and executed across two decades
90–110%
Value realization — because the organization built the plan
200+
Opportunities surfaced in the first 30 days
90 days
From kickoff to leadership-aligned decisions
3–10%+
Incremental EBITDA improvement

We're not asking you to trust a pitch. We're asking you to have one conversation.

The Team
Greg Butterfield
Greg Butterfield
Co-Founder, Advisor & Ambassador

Nine companies built to $1B+ valuations. Two taken public as CEO — including Vivint Solar, acquired by Sunrun for $3.2 billion. After twenty years of scaling organizations, Greg knows one thing: the difference between companies that reach their potential and those that don't is never the strategy on paper. It's whether the people inside are activated to execute it.

Ryan Allenbach
Ryan Allenbach
Co-Founder & CEO

Enterprise consultant at Accenture. Investment banker advising PE sponsors on over $30 billion in transactions. Software founder. AI company board member. Ryan has sat on every side of the table — and at every stop saw the same failure: millions spent on outside answers while the people who knew what to do were never in the room. He built AMPLIUS to fix that.

Jeff Harvey
Jeff Harvey
Co-Founder & Strategic Growth

Fourteen years at Qualtrics — from early growth through the SAP acquisition — leading business development for the platform that proved organizations decide better when they listen to the people closest to the work. Jeff also knows what happens when they don't: good ideas get stolen, repackaged, or quietly choked by politics. He joined AMPLIUS to make sure that never happens.

Brian Crowley
Brian Crowley
Growth & AI Value Acceleration

Twenty-five years of enterprise sales leadership with Visa, MasterCard, US Bank, and CDW. Brian has closed high-value deals across SaaS, cloud, and enterprise software — and now brings that same C-suite fluency to the organizations racing to capture value from AI. At AMPLIUS, he ensures AI transformation doesn't stall at the pilot stage — it reaches the bottom line.

Travis Wilson
Travis Wilson
Legal Counsel & Strategic Advisor

Securities attorney with a practice spanning Menlo Ventures, Sequoia Capital, and hundreds of private equity and real estate transactions. Travis structures engagements so the value created is protected, measurable, and real.

If you're ready to unlock the value your organization already has — let's talk.

AMPLIUS works with a select number of organizations whose leaders believe their people are an untapped strategic asset.